You Don't Want To Scale
I've been spending a lot of time with a diverse range of successful coaches and consultants in the past 30 months.
All have hit the mythical '7 figures' and many have exceeded it.
Most want to 'scale'.
Most are stuck.
It's not their offer, though there's always some optimising.
It's not their sales, though better process would help.
It's not their marketing, though all could improve.
It's not their market selection, team, operations, finances or any of the other dozen things that go into a business.
It's that they don't want to.
They know deep down that if they follow this strategy that all they will scale is this feeling of dis-ease they have.
The self replicating business model has been the best thing that ever happened to many peoples businesses.
Learn a business model from someone who runs that business model, apply some of your own unique elements to it, profit.
But it's also the biggest set of golden handcuffs ever invented.
Being a '7 figure coach' has far more than just the 7 figures part wrapped up in it.
The perceived identity of who you think other people think you are.
But this is someone else's identity.
A product of the process you followed.
Not many people are crying into their oat milk latte's about these frustrated seven figure prisoners...
But the existential pain I see everyday is real.
The participants playing a character of a show that should have been cancelled a while ago.
I know because I've been there.
More than once.
Running hard at a target I didn't really want to hit but had the skills to do so.
The more and better skills you have, the harder it is, because you actually end of successfully building something you don't want.
The harder it is to take advice from people like me who are really good at scaling things.
I spend more time people holding people in their vision than anything else because I know the strategies that come from there will be done with ease and flow.
What's the antidote to this disease?
Honesty.
Acknowledging what you don't want.
Asking yourself the questions you dont want to ask yourself.
Having friends, mentors and coaches around that ask you questions you're unwilling to even ask yourself because the painful truth might be revealed and your precious ego will be proven to be full of it.
To answer the eternal questions:
Who are you?
What do you really want?
Who do you truly want to be?
It's only when you're actually on the precipice of losing it or it burning down does it become clearer what 'it' is.
Only then can you start to conceptualise and construct a reality that is yours.
Truly yours.
Yours alone.
Not a replicated model of your favourite guru who's also staring at the ceiling at 3am wondering what the point of all this is.
The truth will both excite and scare you.
But it's worth it.