Whispering Lies In Their Ears

Why you attract broke and uncommitted leads.

It was dark in that room.

Even on a sunny day it was shaded by trees.

But it was my little office at home.

I had left my job, had a major consulting client I had to visit in their office and a couple of retainers where I delivered a hodge podge of digital marketing bits.

I was a content consumption and journaling machine.

Every new model, strategy, technique I would hoover up.

Buying the odd small digital product here and there.

I would do that fantasy mental maths where you read a big number and calculate what would happen if you did a small version of it.

”If they are making $100m then all I need is 1% of that and I would be set”

Fine but unfulfilled. Frustrated. Scattered.

I always say only those with potential feel frustration.

Those who have reached theirs don’t feel the tension. They just are.

I got snapped out of it by a young guy who just told me the truth.

You can do anything you just cant do it all at once.

13 months later Ecommerce Engine had generated $1.3m NZ dollars.

Impatience is a normal part of frustration.

But acting on it rather than moving through it kills most progress.

Progress is invisible to the person making it.

Nothing much happens despite effort then everything happens all at once.

So you end up lying.

Not intentionally. Not maliciously.

But you whisper sweet lies in their ears.

It’s easy. It’s fast. It’s guaranteed. It’s proven.

And these lies appeal to a certain type of delusion.

Because average people love lies.

They are the comforting blanket that keeps them exactly where they are.

Winners hate lies.

They know that the uncomfortable truth cracks open the reality that they need to progress to the next level.

That the path to simplicity is through complexity and it’s not what needs doing it’s what needs removing.

If you want to have great clients who pay, stay, contribute, grow and refer then you remove the lies.

Your irresistible offer is very resistible to the winners.

It’s delicious to the normie because it gives them hope.

And even then they will probably kick it’s tyres over and over again before deciding theirs more hope somewhere else.

The ole cliche that if it was easy then everyone would do it.

It’s not easy but it’s absurdly simple when you commit to seeking sources of truth.