The Creator Economy Is Dead
I look back and laugh.
GotoMeeting and GotoWebinar + Facebook Group + Google Drive.
Ecommerce Engine. My first million dollar product.
Send emails via Active Campaign.
All so simple.
Then I added Kajabi/Thinkific/Kartra.
Clickfunnels.
Then Zoom came along.
Alex spent more time managing lost passwords and broken links than anything else.
Mucho complexo.
GHL comes along. Does everything.
I built 3 white-labels. (Which have thousands of users today and I have nothing to do with.)
I wouldn’t want to be those legacy software companies today.
They are adding Ai.
Just like legacy media are adding publishing platforms like Youtube.
Bolting on.
The challenge in bolting on stuff is you have to leave the main thing alone.
Even if the main thing doesn’t make sense anymore.
The software I use that has added Ai generally sucks.
Ai has made getting stuff done more complex.
The software I use that is Ai first is generally great.
Ai has made getting stuff done much faster and simpler.
Building SoloOs to be Ai first gives ultimate flexibility.
We start with the solution the client needs and work backwards.
We don’t have to start with the feature we already have and slap on Ai to try and make it better.
I am in the end stages of the SoloOs rebuild.
Developer Dan is burning the midnight oil.
We got a sprinkle of vibe coding, some API’s plumbed in and some real world coders clicking their keyboards.
The modern software mogul combo.
For 4% of the cost and time it would have taken 24 months ago.
Putting this platform in the hands of my clients and building platform with my white-label partners feels like I’m handing them the keys to the future.
Between Claude, Youtube and your credit card you can be the master of the universe.
All the gate keepers are gone.
The new challenge is imagining how people use your product in the future when the future is roaring towards the present.
We are literally building features and realising that they are 5x more powerful at deployment than at the beginning when we imagined them.
Years are now weeks in development cycles and tech progress.
Thankfully I have 421 people using SoloOs almost daily.
I can see rather than guess.
I’m a Builder again.
The last time I did this I had a team 22 marketers and developers.
Now I’ve got two dudes called Dan and Claude.
I’ve been vocal in my distinctions between coaching, consulting, mentoring, servicing and creating.
That embracing any of those identities and making it your whole thing has big trade offs.
The Builder will do all of them.
A lot of loud voices saying ‘everything has changed’ but few are specifying how.
It’s simply that technology swept all the chess pieces off the table and we all get to choose how to reset them.
Software will be free.
Attention is still expensive.
The cost of solutions will come down and the customer expectations will go up.
The winners will be builders.
The best and bravest from the Creator Economy will lead and define the Builder Economy.
Creators only have the tools to create value.
Builders now have the tools to actually build it.
The best builders will be the choreographers who understand the meta verse as well as the meat verse.
Cyborgs orchestrating digital agents who do digital magic tricks for clients while preserving the magic in their clients.
What a time to be alive.
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