James Kemp - The Sovereign Consultant

James Kemp - The Sovereign Consultant

The Ai Assisted Coach

A live essay and demonstration on the present and the future for online coaching.

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James Kemp
Jan 13, 2026
∙ Paid

The Ai genie is well and truly out of the bottle.

It’s not a case of will it catch on, it’s more a case of making sure you don’t have to play catch up.

As we sit here today most have 3 months to be first mover in their category, 6-12 months to deploy something with real utility and 12-18 months before your window is likely closed.

This is a social media moment. Those that got to the major social platforms with content and ads early, and worked out how to utilise them, built huge moats that you can see today. (I’m one of them)

It’s crystal clear to me that this is the next wave to surf.

I’ve seen and ridden 3 waves in my career and this is the next one.

We never know when the next wave comes along.

There will be a tiny sliver of the market who can choose to be anti-Ai, Human only boutique coaches but this position will be exceptional and risky for your average coach.

“How is Ai changing coaching?”

I asked ‘myself’ this question:


Ai Assisted Delivery: Speed and Output

Coaches exist to compress time.

You have multiple processes to follow to help a client get a result.

But results are relative.

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