Putting the Blinders On
‘seven figures’
get to $10k per month’
‘lifestyle business’
In your feed, sliding into your DM’s, front and centre on the last ad you saw.
Language that has become so common, it’s almost lost meaning.
Why do people use it?
Because it worked.
Once.
Very effectively.
Someone taught it.
Someone else copied it.
The more it’s used, the more normal it becomes and the easier it becomes to ignore.
The first time a pig flies over your house it’s shocking, when they fly over your house everyday, it’s no big deal. I should know.
I didn’t think it was possible, but the imitation cycle is speeding up.
What’s new today is replicated tomorrow.
The paradox is, the very course you buy or mastermind you join to grow accelerates the imitation cycle.
You’re exposed to more people imitating the imitators who have imitated the original imitator making it a big imitation orgy.
That’s why I teach principles and give a toolkit to my Sovereign folks.
Assembly is required.
Results are exceptional as imitation is avoided.
It’s simple why you copy;
It’s purely energy.
It uses less energy to copy and replicate than originate.
Is the answer never to buy another course or join a program?
No.
An entrepreneur alone is an entrepreneur at risk.
You just need to separate principles from strategy.
This is what race horses do.
A race horse runs.
A trainer can make it faster.
But the running is up to the race horse.
The horse doesn’t think about running. It just.....does.
But when it’s out on the track it’s easily distracted.
Just like us, it wants to run with the herd.
But this has a cost.
If it’s not kept focused it just copies the other horses.
Even if it’s the fastest horse it will run at the speed of the pack.
That’s why we put blinders on them.
“Horses wear blinders to reduce their field of vision and stay focused on their tasks. When pulling loads or racing, horses are easily distracted.”
The horse gets to run with the herd while using it’s full potential.
Creativity is like running.
You just are.
The internet has enabled us to create with leverage and get paid for it like no other human in history.
The most valuable creations reimagine rather than replicate.
Based on principles rather than strategy.
Ideas that are timeless rather than fleeting black holes of energy.
Herds bring safety but they also bring costs.
Run the race but do it with blinders.


