It's All Energy Brah
The high entropy of the coaching game is real.
The Brazilian thinks the new car isn't big enough.
She might be right.
It's got 7 seats but we're going to have another baby seat soon and Miss 9 is getting too tall for the 3rd row.
Going to end up with a van aren't I.
Toyota Hiace that smells of milk and has crumbs down the seats that date back to WW1.
Baller.
The car only has 3000kms on it.
It will last for a long time if I own it or not.
It will last for a long time because it took a lot of energy to make in the first place.
All that steel, aluminium, glass needed to come out of the ground as minerals. Which takes a lot of energy.
Minerals then need heat to form into a useable substance. Enormous energy.
They go into a factory which uses massive electrical and human energy to create the finished product.
All the energy stored in a car to cart my family around.
The initial energy investment results in a durable item.
We have human powered businesses.
They require a lot of energy too.
Thought energy, emotional energy, physical energy.
We pour them into ideas that other people can use.
But if you stop pouring then the energy flow slows quickly.
We can store energy in media like video that lasts a long time but it requires a lot of energy to consume and act on.
I pointed out to a friend that Ai allows us to store and distribute our idea energy more efficiently.
In the back end (snigger) of SoloOs there are documents and media that are many years old.
Still relevant but limited utility in their original form.
But point VirtualJK or The Daily Content Machine at them and it unlocks the stored idea energy in them for someone to use instantly.
The massive energy that goes into powering the LLM used to save energy for the user and make it available at your fingertips.
When you own the Ai you conserve energy that can be used elsewhere and so does your client.
This shows up in the data:
When people join SoloOs they rarely leave.
They 'know' it's there to give them energy back by tapping the 12 years of energy stored in there.
Adding Ai to your ideas isn't just a little hook in your headline to get more clicks in it's a shift in the most fundamental universal principle.
Energy.
As every person ever has said at one stage during mushrooms:
'It's all energy brah'
The high entropy of the coaching game is real.
The moment you stop pouring the flow quickly reduces to a trickle.
Technology has come along to shift the dynamic.
As usual, a handful will benefit and most will choose to miss it.
We're in a new era.